About Us – Shiree Odiz

About Us


The diamond industry is governed by trust and reputation and so naturally there are many family businesses in the trade. Shiree Odiz is a 3rd generation of diamond dealers and jewelers with an impeccable foundation laid since 1938.

Shiree's grandfather, Gabriel Eshel was one of the fathers of the diamond industry in Israel, opening one of the first diamond cutting factories in the city of Netanya. The business blossomed under the culture of hard work, spotless ethics and integrity. Nearly 3 decades later, in 1975, son-in-law Abe Hazan was taken under the wing and brand of Gabriel Eshel and expanded the business to become International, opening office in New York. Abe brought innovation to the business and went on to patent several unique shaped diamonds under the Trapz brand.

Growing up in the heart of the diamond industry and daughter to an artist, Shiree almost inevitably combined the two worlds with a passion for fine jewelry design. In her early years as a designer she worked under the masters of the industry and custom designed unique pieces for high-end private clientele. In 2005 she created an exclusive collection of rings for her father's Trapz brand gaining her exposure on the world scene.

In early 2006 Shiree partnered with veteran e-commerce marketer Daniel Setton with the vision of bringing designer fine jewelry online at affordable prices. As a brand, the two wanted to provide a clear alternative to the low quality, mass produced diamond jewelry frequently found online, at the same standard as the top brands but without the big-brand markups. The two employed the finest craftsmen in the industry, reaping master goldsmith and diamond setters from Tiffany & Co. and embarked on building an immensely popular collection of engagement ring designs for sale on popular marketplaces and via the new website. In 2009 a new retail location was opened in the heart of the Diamond Exchange in Ramat Gan, Israel and a logistics center in 5th Avenue in New York.

Integrity, innovation and fine craftsmanship are still our core values and we strive to ensure that the thousands of customers we serve every year are over-the-moon happy with our jewelry.

Browse through just a handful of places to see real customer feedback since going online: 

iVouch | Yelp | Etsy eBay eBay Italy | BBB

Contact Us

Every piece of jewelry ordered from Shiree Odiz, is manufactured under the personal supervision and quality control of Shiree to ensure accuracy of design and attention to detail. Most orders will ship directly from our manufacturing facility in Israel to save shipping time. Otherwise shipments will ship from our NY logistics location.

If you're before or after purchasing a beautiful piece of jewelry from us, or would just like to say hello, please feel free to get in touch here.

Shiree Odiz LLC (Logistics)
580 5th Avenue
Lobby 1
New York
NY 10036
Toll Free 1-800-3444888

Shiree Odiz Ltd (Design)
24 HaYezira Street
Diamond District
Ramat Gan, 5252164
+972 3 6132278




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