Our Mission

Our mission is to craft your ideal engagement ring.

Ideal isn't just perfect. It's perfect for you, based on what you care about most. Your ideal engagement ring tells your unique story with design and materials that best reflect your ideals, values, style and character.

We're on your side

Shiree Odiz is different from any other online or offline jeweler you’ve ever visited. By coming with a clean slate of no bias or hidden agenda, we take the things that matter to you most and use all our experience and professional knowledge to guide you towards the ideal engagement ring.

We don’t sell you an engagement ring, we make it for you. And we make your custom engagement ring based on your values, your taste and your budget while ensuring you get maximum value for money.

As we don't hold inventory, we look at the vast options of diamonds and gemstones out there exactly as if we were in your shoes. Our experienced experts hand pick the raw materials and custom design for you within your budget so you can make the right decision of stone type, size, quality and ring style, based on your ideas, values and priorities.

Expert Guidance

Being on your side means that we also have the responsibility to take what’s most important to you while not compromising on our own basic values:

Ethical sourcing of raw materials.

Since founding our online brand in 2006, this has been the cornerstone of our decision-making, shaping our environmentally and community friendly supply chain long before popular awareness.

Highest level of craftsmanship.

Whether you’re looking at a budget of under $1000 or over $10000, the same team of design, goldsmith and diamond setting experts will ensure you get quality in the details, even if you can only ‘feel’ they’re there when we deliver your ring.

Value for money.

We are proud of every engagement ring we make and beyond personal preference, value for money also means upholding quality standards. Sometimes this means not necessarily the cheapest option possible, but the minimum investment to get the largest gain for you. The opposite is also true as we recommend not overpaying for specifications you can only see ‘on paper’.


Mass produced or off-the-shelf engagement rings will have been made for someone else, anyone else, but not for you. Inevitably this means compromise. Compromise on what’s important to you, on the design, on the quality and on the price. A custom engagement ring is the ultimate way to get the design, quality and values you care about, all within your budget without the need to endlessly search for 'the one'.

Shiree Odiz

“My father and grandfather were both diamond dealers and so from a young age I was exposed to the world of precious gems and fine jewelry. While the stones were beautiful, they didn’t do much for me... until they were set in the jewelry. That was inspirational, even magic!

Growing up, I developed a deep passion for the craft of jewelry design and the endless possibilities for these tiny works of art. I went on to study jewelry design but my real education was when working with ex-Tiffany & Co. and Cartier master goldsmiths, diamond setters and designers. I worked on pieces that would go to super-high-end brands or directly to billionaire oligarchs.

But with my own knowledge, direct access to the diamond trade and the ability to reach out directly on the internet, I realized that designer fine jewelry didn’t need to only be for the ultra-wealthy. After getting married and designing my own engagement ring, I started working with private clientele to create custom-made fine jewelry that was superior in quality and design to the mass-made jewelry available at the retail chains and significantly more affordable than the famous designer brands and boutiques.

In 2006 I partnered with veteran e-commerce marketer, Daniel Setton, to found the Shiree Odiz brand."


Every piece of jewelry ordered from Shiree Odiz, is manufactured under the personal supervision and quality control of Shiree to ensure accuracy of design and attention to detail. Most custom orders will ship directly from our manufacturing facility in Israel to save shipping time. Otherwise shipments will ship from our New York offices. Post-purchase service is available in both locations.

If you're before or after purchasing a beautiful piece of jewelry from us, or would just like to say hello, please feel free to get in touch.