Shiree Odiz & Daniel Setton
Founders

Founder & Head Designer

My father and grandfather were both diamond dealers and so from a young age I was exposed to the world of precious gems and fine jewelry. While the stones were beautiful, they didn’t do much for me... until they were set in the jewelry. That was inspirational, even magic!

Growing up, I developed a deep passion for the craft of jewelry design and the endless possibilities for these tiny works of art. I went on to study jewelry design but my real education was when working with ex-Tiffany & Co. and Cartier master goldsmiths, diamond setters and designers. I worked on pieces that would go to super-high-end brands or directly to billionaire oligarchs.

With my own knowledge, direct access to the diamond trade and the ability to reach out directly on the internet, I realized that designer fine jewelry didn’t need to only be for the ultra-wealthy. After getting married and designing my own engagement ring, I started working with private clientele to create custom-made fine jewelry that was superior in quality and design to the mass-made jewelry available at the retail chains and significantly more affordable than the famous designer brands and boutiques.