For any custom engagement ring design, there are a plethora of different ways to achieve the visible appearance you're looking for while ensuring your ring will cost as much as you're willing to invest and no more. 

The best way to do this is to prioritize what's most important to you. For some, this might be an exact design or the size of the stone. For others the type, the origin, or the quality. So how do you get it right?

Strictly off-the-shelf fine jewelry has been in decline over the past decade as we want to express our individuality more. It's no longer enough for our hard-earned money to go to something mass-made. And if it's personal, we want to make sure it's truly personal.

Engagement rings have long been part of this trend with the vast majority of men and women choosing to make it theirs. So what are the options?

Working one-on-one with our customers has always provided insight into design trends and what you care about most.

But everyone is different, and we each value different things.

We all want excellent quality and value for money. However, where one may desire the most noticeable possible stone, another may prefer a more modest style.

The past few months have been challenging, sad for many, and a world of opportunity for the optimists. We've spent more time with our families, had time alone and in small groups. A lot has changed.

More than anything, we found ourselves reflecting on the past 15 years since going online and looking at where we can provide the most value and joy to you - our valued customers.